We all know the importance of having a website these days, but is it mobile friendly? The majority of people have a phone associated to their name, so when a link is sent via email, text or through social media – the first thing a user does is ‘tap’ or click on it. Is your site mobile friendly?
FluidNRG understands the importance of having a universally compatible website for optimized viewing on any device via desktop, monitor, tablet, smartphone, etc. There are 3 types of mobile views: Responsive Web, Mobile Site, or simply a W3C version of your desktop version. Working together, we will develop a strategy that works best for you and your business.
Responsive Web Design (RWD)
Unlike a mobile optimized website or mobile site, a Responsive Web Design will fit the content of your website to the platform screen that it is being viewed on. Responsive Web Design is one approach to web design that:
- Provides an easy navigation and viewing experience for users.
- Allows users to better engage with important elements of your site without hassle
Unfortunately, Responsive Web Design allows less flexibility by limiting the control of the content on the site and what the pages can do. We can hide various pages, but there are times when we want the full page to be present, and so is a limiting factor in RWD.
Mobile sites are web-based mobile options created specifically to be viewed on a mobile device. It is a good mobile solution because it:
- Allows for users to quickly access specific information that is displayed on the mobile site.
- Allows for a consistent look and feel while remaining separate from the actual website
- Is compatible with both iOS and Android mobile devices
- Can redirect users back to the original website with the use of a City icon on the mobile
- Is a more cost effective option than a mobile application
With mobile sites, we are still depending on the browser to determine the site display size. So when a user clicks on the City icon or goes to the website, the browser is activated and the site is still using the web for the UI.
Also – we are unable to utilize the native phone features automatically. This would include camera mode, voice note, etc. we can still ask the user to close out of site and use the native, then bring it back as an attachment, but the flow wouldn’t be as seamless.